DTA Brand Positioning, Identity Re-Branding

We developed a brand repositioning and identity for DTA, a leading manufacturer of systems for cargo transport in factory interiors. DTA´s vehicles are used in all industrial sectors such as aeronautics, automotive, steel, ports, wind turbine, and construction, in short, in any industry where heavy or delicate loads need to be moved. 

The slogan “The Smart Move” is a clear mention of a promise of value, service, and quality. We redesigned the identity and created a new personality and look & feel guided by the concept of “tailored engineering” to represent and reflect the ideas of innovation and personalized design and manufacture that are keys to DTA´s success in a competitive marketplace.