UNIR Brand Strategy and Identity.

UNIR, an online university headquartered in Logroño and Madrid, has students in more than 15 countries–in Spain and Latin America primarily. Its stated mission is to bring the university to the home, offering students outstanding academic levels and a rewarding learning experience.

In late 2012 UNIR asked us to help re-position its brand and identity. Although still a young and pioneering online business, UNIR recognized that its positioning did not communicate aspirational or differential attributes and that its graphic identity did not reflect the academic level nor the brand´s potential.

The process began with a comprehensive investigation into the company’s founding values and the brand´s attributes and personality. From there we proceeded to develop a new brand identity and expression reflecting the differential attributes identified:

– Effective
– Accompanying
– Vocational
– Achievement- oriented
– Visionary / Innovative