PARTIDA LOGISTICS REBRANDING

Partida Logistics was acquired by the investment fund Everwood Capital in 2023, its centenary year. This milestone provided an opportune time to refresh and communicate the company's new image to clients, employees, authorities, and society.

The main goal of this initiative was to modernize Partida Logistics' corporate image and implement it across all communication channels. The objectives set for the repositioning of the brand and the creation of a new identity were to support its business goals:

1. Increase prices and profit margins

2. Expand influence and connect with new audiences

3. Evolve the business and plan to expand geographic reach